A Famous South Indian Restaurant In The Uk Marketing Essay

A Famous South Indian Restaurant In The Uk Marketing Essay Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London branch in 2005 and Ilford branch being the latest in February 2009, under the watchful gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of most basic ingredient of Indian cuisine. The specialties are karahi and barbecue dishes. All food is prepared fresh on the premises, which may explain the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch won a highly commended in the Croydon Guardian’s Restaurant of the Year awards and the Tooting branch won its region in the Tiffin Cup and has gone on to the national finals. Mirch Masala has been the winner of a number of UK restaurant awards, the latest being TOP 100 RESTAURANTS OF UK voted by EVENING STANDARD (AUG 2003). Business portfolio The ent ire business is build upon a horizontal integration, dealing only with restaurant business. Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK. Having the same menu and same style of preparing the food in all branches is unique in Mirch Masala. Mission Statement â€Å"To provide customers the authentic taste of Indian cuisine and be the best in the Industry on a consistent level† Overview of Business Mirch masala started with the first branch in Norbury and succeeded over a period of time, developing further with 5 more branches to its profile. Having over six branches, Mr. Riaz Hassan Sabir enjoys reaping a good profit and delivers excellent services with good quality of food equally over all branches even though the branches are decentralized. Employees come from the same Asian background that has enough idea about Indian cuisine. The business comprises of over 60 employees in all the branches with sea ting capacity of 170 in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury Restaurant 1416 London Road, Norbury London SW16 4BZ Tel: 0208 679 1828, 0200 765 1070 Email: norbury@mirchmasalarestaurant.co.uk Tooting Restaurant 213 Upper Tooting Road London SW17 7TG Tel: 0208 672 7500, 0208 767 8638 Email: tooting@mirchmasalarestaurant.co.uk Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel: 0208 867 9222 Email: southall@mirchmasalarestaurant.co.uk East London Restaurant 111-113 Commercial Road London E1 1RD Tel: 0207 377 0155 Email: eastlondon@mirchmasalarestaurant.co.uk Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel: 0208 680 3322, 0208-6809898 Email: croydon@mirchmasalarestaurant.co.uk Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email: ilford@mirchmasalarestaurant.co.uk SWOT Analysis SWOT analysis is a strategic planning tool used to identify internal fa ctors such as strengths, weakness of a business and external factors such as opportunities and threats which should be addressed on the right time in order to be successful over a period of time. SWOT analysis of Mirch Masala Restaurant is identified and specified as follows. Strengths The exterior and interior of the restaurant is clean and tidy The quality and service of the restaurant has created a good brand image over a period of time

Immune Response Against HIV Research Paper Example | Topics and Well Written Essays - 500 words

Immune Response Against HIV - Research Paper Example The immune system is a defense mechanism of a body. This research paper desribes how the immune system works against the invasion and threats of viruses, bacteria and other microscopic organisms recognized as non-self. A good example of a virus that the immune system fights against and is a main focus of this research paper, is HIV (human immunodeficiency virus), which is responsible for causation of AIDS. This research paper gives detailed discussion on the topic and describes a few stages of the fighting against viruses process. During the 1st stage, the phagocytes try to engulf and destroy the non-organic enemies that they detect in the body. Stage II of the fight against viruses takes place after the CD4 have received information concerning foreign invaders in the body. During this stage, the CD4 divides and send signals that activate other components required in the defense system. Terminology of CD4, phagocytes and non-organic are also explained in this research paper. In concl usion, the immune system protects the body from foreigners such as viruses and bacteria. HIV virus is known of invading a human cell and making it a factory for viruses. Its destruction of the HIV virus in the body involves different stages. Phagocytes are involved in destruction of non-organic materials in the body. The macrophages then aid in presenting the information on the virus on their surfaces. The CD-4 then uses the information presented on the surface of the macrophages to activate many soldiers such as killer T-cells.

Termination of Pregnancy on Women Essay Example | Topics and Well Written Essays - 3000 words

Termination of Pregnancy on Women - Essay Example This paper will analyse the impact such TOP's have on women from the perspective of different genres, facilitated by my work in gynae nursing and looking after women undergoing such medical conditions along with other gynae related ones. To enhance my understanding of this along with the needs of these women, I feel an urge to explore this issue in more detail with relevant research producing this article. There are eight different types of miscarriages with the following five self explanatory: threatened miscarriage, incomplete miscarriage, complete miscarriage, missed miscarriage and recurrent miscarriage. Blighted Ovum occurs when the fertilized egg implants itself into the uterus but fetal development never begins. Ecotopic pregnancy occurs when the fertilized egg implants itself in places other than the uterus which can cause severe maternal complications if not treated in time. The last, Molar Pregnancy, is abnormal growth of tissue within the uterus during the fertilization process. They are all generally referred to as miscarriage by most though, applicable when the fetus is lost within the first 20 weeks of gestation. Vaginal bleeding is meant to last for a week or so, on the same pattern as a normal menstruation. Light bleeding is also an after effect, known as spotting due to the clots and/or bits of tissue. As for the normal monthly menstruation cycle, it should resume after three to six weeks though. Symptoms of pain are usually centered around the lower abdominal area and may last up to two days, often resembling that pain during a womans' period. Breast discomfort may also be an after-effect, lasting for approximately a week in the form of engorgement or leaking milk. Some of the pregnancy hormones are also said to remain in the blood for about a month or two after the miscarriage. Religious and Cultural Most religions and cultures place a high value on sexual purity, privacy and modesty and the woman plays a key role due to her 'child bearer' status. In India as well as Pakistan, a womans' procreative role is a salient disappointment when failed, often leading to emotional imbalances for the weaker sex. As for small agrarian societies, the disappointment may be more pronounced due to ignorance and an anthropologically sounder footage for extremism. To Wetzel (1982) in the article 'Miscarriage: A Special Type of Family Crisis' (1987, p. 305), "Miscarriage is a special type of dismemberment; the unborn fetus occupies a limited, semi-visible role. After the spontaneous abortion, there is usually no funeral or death ritual, but loss is felt". The vagueness of the term 'life' has led to cultural uncertainty and a lack of culturally defined rituals for the miscarriage process. In fact, hospital procedures regarding the dead fetus disallow the mother to see it and furthermore, most of them end up as remains in hospital sewage. Thus, the unavailability of such ritualistic transitions